Polygon reached out to one of the co-creators of the game, Elan Lee, to find out how it all started and where Exploding Kittens goes from here. Kicktraq projects that, at the going rate, trends towards $26 million, which if they continute would make it far and away the most heavily funded project in Kickstarter history. Now the card game has become a runaway success. It all started with a $10,000 ask and a funny video with some line drawings of pudgy cats. Plus kittens.Īs of the writing of this article it also has nearly $3.5 million dollars in crowdsourced funding, money it earned in just the first 3 days of its campaign. Hand grenade, nuclear power plant, regular-old TNT - the Kickstarter game has it all. Schedule your discovery call today to learn how to create your own Amazon business.Exploding Kittens is a card game where four players come together to help prevent a young, curious cat from inadvertently detonating something. You just need a little help to find the right products so that you can create an amazing business of your own. It just goes to show how one great product idea can change your life.Īnd with Amazon at your fingertips, there’s no excuse for not getting started. Not bad for a card game about exploding kittens. Matt and Elan have sold over 2.5 million decks and generated somewhere in the region of $50 million in revenue. Today, it’s one of Amazon’s top sellers in the Toys and Games category. They broke Amazon’s pre-order record with that little stunt. The duo negotiated directly with Amazon to get their product featured during Prime Day. They made their game available for sale and immediately started earning thousands of dollars every month.

People bought into the idea and they ended up with one of the most backed ideas in Kickstarter history. They came up with an idea for a game and immediately put it on a crowdfunding website. Inman and Lee followed a similar path to the guys behind Cards Against Humanity. Straight away, you can tell that this is a weird game.Īccording to creators Matt Inman and Elan Lee, it’s “…A card game for people who are into kittens and explosions and laser beams and sometimes goats.”īut I’m not here to talk about the game itself. Now, there’s a new card game that’s taking Amazon by storm. They also showed so many people what’s possible if you have a clever card game and an Amazon seller’s account. With a clever idea and some private labelling, they’ve built a business that’s generating millions of dollars every year.

I’ve spoken before about the awesome job the Cards Against Humanity guys did with building their business using Amazon.

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